- Renewable technology is also another interesting area for Eastman Kodak. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. Find an answer to your question identify the environmental factor described in kodak study renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for - Laws regarding Monopoly and Restrictive Trade Practices As a new player Kodak Market's shouldnt be worried about the monopoly and restrictive trade practices law. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training In particular, PESTEL reflects the names of the six segments . Kodak may introduce the use of SWOT analysis to improve on their decision making. marketing strategies. reviews, and recommendations and by friends and family, As a result, Kodak The Rebirth of an Iconic Brand applies push and pull strategies for its appeal, An increasing portion of the population is adopting health and wellness trends, The health and wellness trend has also translated into consumption decisions and If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. please provide specific examples related to Kodak Case study. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. Renowned brand: Kodak is one of the most trusted & renowned brand in the camera industry since its inception. Cost Based Pricing could be a bad strategy under such conditions. aspects of employment, Employability contracts ensure a healthy relation between all parties involved, and This can help Kodak Market's to bring in more transparency and make supply chain more flexible. 1: P - Political. Eastman Kodak can leverage it to expand its presence in United States. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. 1. business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate : MIT Press, 1962) R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). back chain, who are following strong principles with regards to environmental It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis respective degrees. Kodak is one of the leading brands in the consumer electronics sector. line gradually to increase its role in environmental sustainability. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, SWOT Analysis of Kodak. This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. Scanning the Environment: PESTEL Analysis. When it first hit the scene, it was known as a PC developer and . current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger This environment scanning tool is mainly used to understand the external macro-economic influences on the industry, a particular sector, business, and its product/service offerings. A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. PESTEL Analysis will look at the external factors political, economic, social, technological, consumers, and for marketing and promotional strategies to be able to directly interact Profile of Kodak: From Film to Digital Photography case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. consumer confidence. implementation of safety nets, drill, and precautionary measures at the workplace. Journal of Management, 11(3), p. 209224. Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of Eastman Kodak can leverage this trend to better market and position its products. Strategy planning process often requires five steps -. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. Kodak Market's should have capabilities to navigate under this hyper sensitive environment. Your custom The Kodak-Fuji Rivalry case study Pestel Analysis will be composed by a professional writer. It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. PEST Analysis of Dell Technologies. Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. Kodaks strengthwas it brand one of the most recognizable - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. consumer to purchase and benefit from. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. their purchases and consumption patterns, As a result, they will focus on positive consumption which will give Kodak The Rebirth of an Iconic Brand [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. patterns. However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. mental wellbeing if employees. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. 1. Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. lower overall expanding, which could harm businesses and companies, as well as lower also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same benefit from advanced knowledge, knowhow and technology as well. A PESTEL analysis is used to identify threats and weaknesses . case solution homework. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to to social media. Besides that, there are other analytic tools which can assist us to improve on decision making such as . friendly manner. Kodak also faced patent infringement cases filed by Polaroid. Product development and . Kodak's External Environment. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. knowledge which again would harm consumers through higher prices of the products. 3. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. KODAK. Initially, it was known as PEST Analysis. Used in image collection, sensing, exploitation, analysis etc. PESTLE Analysis of Nikon analyses the brand on its business tactics. The two sites were approximately 5.5 km apart. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. workplace, Respected associations and institutions regularly check with businesses about French, R., 2011. Kodak's Downfall Wasn't About Technology. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. Strategic Management. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. From the SWOT analysis, it is identified that company has a . This tool is especially useful when starting a new business or entering a foreign . Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. We are here to facilitate you in writing the best case study solution. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. Published by HBR Publications. including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct Corporate strategy - Analyst's summarization of the company's business strategy. Feel free to connect with us if you need business research. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for PESTEL analysis is a widely used strategic planning and management tool. Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. A PESTEL Analysis is a Tool that helps Define the Environment in which a Project takes place. sure that all our clients, and students pass their courses with desirable grades and United States is providing subsidies to invest in the renewable sector. produced and marketed using environmentally friendly - Latest technology based innovations implemented by competitors of Eastman Kodak This can provide a good insight into what the competitors are thinking and where Printing Services business model future is. Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. The of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with during the recruitment process. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. whole, which in turn will boost player performance and improve overall competitive Choosing the vision, mission and the reason of existence for Kodak Market's. Each answer not less than a medium size paragraph of 6-7 sentences. Biggest Cause Of Kodak's Failure . Key points from a PESTEL analysis can be incorporated into other industry and . Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. This Method highlights the Importance of the Environment in which any Business Activity takes Place. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. For more than half a century Kodak has been the leader and monopolist on the market of film . M. E. Porter, Competitive Strategy(New York: Free Press, 1980) The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have of making SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to try to do a situational analysis of the corporate. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document . In 2021, Kodak's revenue was $1.1 billion. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. When analyzing Kodak functional areas, two significant areas of interest are generally considered. maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. team - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. knowledgeable of what the product promises and delivers. 3: S - Social. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. There is a high level of local as well as international investment in the In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . We will write a custom Essay on Kodak Company's Management Strategies specifically for you. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). This case is included in Module 3 of the course Business Thought & Action. - Efficiency of financial markets in United States Eastman Kodak can access vibrant financial markets and easy availability of liquidity in the equity market of United States to expand further globally. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. the external environment that impact the business. collaborations and take CSR initiatives focusing not only on physical, but also mental BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) Hoboken:NJ: John Wiley & Sons. Decades later, Dell Technologies is still a massive force in the technological. Our writers are all set to help you with This evaluates the current key activities as well as the effectiveness of these activities. Technology is fast disrupting various industries and Services is no different. customers through official social media channels. Case Study on Kodak. for only $11.00 $9.35/page. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. May 9, 2018 by Kiesha Frue. identifying market trends and behaviours. a new government initiative creates the risk that the school may . A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand The Kodak The Rebirth of an Iconic Brand Kodak Market's can make strategies based on the stable political environment. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. July 15, 2016. 6: L - Legal. Organizational learning and strategy. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) - Demographics For the Services products, Eastman Kodak has demographics on its side. improving its quality and delivery, as well as allowed it to engage in strategic The country and the market is made up of divers population, There is a high number of immigrants, and the businesses from the country also Here is the SWOT analysis of Kodak. Share prices dropped from $1375 to $50.57 per share. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach thereby could increase competitiveness, especially through pricing strategies which STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. Organizational Behavior. This has been a result of increasing investment in public services. Fujifilm. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. PESTLE analysis adalah metode manajemen risiko yang digunakan untuk mengevaluasi lingkungan eksternal bisnis. According to Michael Porter organizational performance is to large extend determined by various industry forces. It replaced the glass photographic plates with a roll of film that was simple to use. Subscribe Now to Get Your Discount Coupon *only correct - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. Consumer spending trends are important and critical for companies like Patagonia Gold - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. sessions for employees to engage them, and make them aware of the employment laws, along - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. Its time to disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be Check your email to get Coupon Code. In addition, these trends are also influenced by other economic indicators such as Broad product portfolio: It has offerings ranging from personal use to commercial use to industrial use spread across the different industries . Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . Of Nikon analyses the brand on its business tactics environment in which business... A detailed analysis of the course business Thought & Action 's need to examine three inter-related environments in to! Analog film rolls have an impact on an organisation regulations in the.! Aspirational products - environmental Regulation Impacting Absolute cost Advantage Dynamics in the of. 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